The importance of having a website for small business purposes can truly mean the difference between the success or failure of any small business.
In the last few years, there has been an active push for consumers to “shop local” and support small businesses. This is largely made possible with the use of the internet. Being able to have an online storefront and market to customers outside of your geographic area is a huge opportunity for many entrepreneurs to grow their businesses.
1. Limited budget web development
Small business owners typically start with a limited budget, which will increase over time as their profit margin increases. The problem they face, however, is they need to establish an effective web presence at the initial stage of their business, so they can build towards a profitable future.
Think of this concept as a cause-and-effect relationship. The sooner you create a website, the sooner you’ll get a profit.
You may think it is too expensive, but in fact, web development is one of the cheapest forms of advertising and allows you to create a simple but effective website that is able to convert visitors into clients.
2. Continuous Accessibility for your Customers
Having a website accessible 7 days a week 24 hours a day is a huge advantage. While your physical shop is closed at night, on weekends, or holidays – your website keeps working for you. It can get your information out to customers at times that are convenient for them.
In a study done by MineWhat.com, they found that:
- 81% of shoppers conduct online research before they make a purchase.
- 60% begin by using a search engine to find the products they want.
- 61% will read product reviews before making any purchase.
Modern users shop online without leaving the comfort of their homes. And because of the increasing popularity of smartphones and tablets, you need responsive web design to provide a satisfactory experience for mobile users.
3. Website for Small Business Provides Brand Visibility
If you have a small business, it’s important for you to inform as many people as possible about your business. You want to let them know that your company exists, what it is called, and how useful it can be for them. A website that represents your business will help you provide online visibility as well as establish brand recognition.
4. Easy online promotion of your small business with a website
Website content helps establish authority and get traffic. According to InsideView, companies that do regular blogging generate 67% more leads per month and thus have 67% more selling opportunities than those that don’t have a business blog.
Moreover, promoting your small business on various platforms on the Internet is much easier if you have your own website. One simple method is linking your website in your social media posts that direct social users to your website, where they can find more in-depth information. The same is true of paid social media ad campaigns. Promoted posts and sponsored ads linking to a company website look more credible and authoritative.
5. Get Customer Insights by Tracking User Behavior
When you have a website, it’s easy to monitor how users interact with it. You can find out what product or service people like the most and what they like the least. See their geographic information, the devices they used to connect to your website, which third-party site referred them, and much more. These insights allow you to create a clear vision of your customer’s needs.
The most popular tool for tracking the behavior of your site visitors is definitely Google Analytics. Using this tool, you can make your business more client-oriented. You can also use Google Analytics to guide your content marketing and other marketing strategies.
If you have decided to create a website for your small business, order our web services. We can provide solutions that fit your budget and satisfy your particular business needs the best.
Read more at our Small Business Resource Center